Converse have always been a champion for creativity and change. So when they signed John Boyega we knew we needed to create a campaign that went beyond words. The Create Next Film Project was born to tackle the lack of representation in the film industry, which sees us shine a light on five young, ambitious and undiscovered London filmmakers in a bid to help them step into the film industry.
The 6-month project launched with a Film, OOH and Social campaign, showing the five rising filmmakers alongside John Boyega, as they work through the night, honing and perfect their craft, theirs always ‘the last light on’.
But the campaign is just the start of the journey. The filmmakers are also taking part in a 6-month mentorship programme with John Boyega and creatives from the Converse Allstars network who will be supporting them as they develop their skills and learn their craft. They’ll also each be given a £25k fund to create a short film at the end of the project.
How do you persuade gamers that the new antivirus software from Norton won’t slow down or interrupt their gameplay?
By getting rapper and RPG gamer Che Lingo to create an insanely fast rap about his gaming prowess that he performs super fast, uninterrupted.
With a media plan that hit the video up on YT, Twitch, Twitter and TikTok we purposefully put the lyrics on screen and challenged people to see if they could keep up or perform the rap even faster.
British Gas has a long standing partnership with Carers UK. To highlight this collaboration, we created “Two sides of the story”, a content series which shines a light on the struggles of more than 6.5 million unpaid carers in UK.
From the hours of footage we created a cinema and TV spot and also a series of social videos and Youtube pre-rolls, focussing on specific topics, like loneliness, mental health or struggling with work.
The campaign has picked up Gold at Campaign BIG, Silver at British Arrows, Best Cinema Campaign at DCM and was awarded the Grand Prix at the Charity Film Awards.
Sky Witness is a TV channel entirely focused on crime, legal and medical dramas.
Instead of broadcasting our usual Dove ads, we created a bespoke campaign only for this channel celebrating real women who work as detectives, lawyers and nurses.
Because just like the heroes from the TV series, they also had to fight their own battles.
How do you explain a sip of the Black Stuff to a nation like Korea that never drinks it? Sure – you talk about the taste. But you also serve it with a whole heap of attitude and style. Taste Smooth? Taste Bold? Taste Depth? We got the most famous YouTubers in Korea show to off their #TasteOfBlack and and then we got people discover their own.
When the best feature of the new Samsung Galaxy tablet is it’s life-like picture quality, we decided to test it out, for real.
Can a Peregrine falcon spot a mouse from over a mile away? Let’s see.
Entertainment is changing. To compete with Netflix and streaming services, cinema needs to be simpler, slicker and more entertaining. But Odeon Cinema was stuck in the past and in a digital black hole. In fact it was easier to book a flight than book cinema tickets…
So we completely redesigned Odeons’s user experience, look and feel, and tone of voice across all their channels, from the website to a new app and even the physical cinemas.
We also tapped into the latest tech to get people’s pulses racing.
A bold, never-attempted-before stunt at London’s iconic Battersea Power Station. A group of fearless women literally took the ultimate plunge, bungee jumping from a 160ft crane, right into the cleavage of the latest Wonderbra model.
The main benefit of the American Express Gold Card is its reward program. For this reason, its communication has always been very functional and heavily focused on membership reward points.
With this campaign, we made the brand transition for the first time to simple, emotional storytelling.
Pushing man and machine to the limits.
We took the new driver of the MINI Dakar racing team and his MINI ALL4 to their limits in 3 challenges. Getting them 'race fit' for the deadly conditions of the toughest rally in the world. Dakar.
To show off the new Sony Xperia’s ‘one-touch’ photo sharing ability, we turned their phones into remote controlled roadsters. Then on a custom built race track, got people to battle live over the internet to share their picture the most. Taking over a pop-up shop in the heart of London’s East End, we had people playing live in-store or online –from anywhere in the world.
To launch the new MINI Paceman,as the new darker, mischievous urban MINI we created a OOH and interactive Shazam TVC to launch an in-mobile experience.
Viewers got up close to the car’s features with a interior 360° gyroscope and got to race in a night-time driving game, to win 5 sleepless nights in Tokyo to give the Paceman a spin.
Over 10,000 shazam tags, over 140,000 interactions with the mobile experience meant that over 3,000 people got inside the MINI Paceman for real. In the first month delivered 63% of the Paceman lead target for the year.
So you want a shiny new MINI. But what one? The 3-door hatch? The 5-door Hatch? The Countryman? Let the Combobulator find the right model for you, at the touch of a button.
Sometimes great work doesn't make it. Budgets are slashed. Timings run out. Or clients go on year-long trips to 'find themselves' in Peru.
Here’s a couple of ideas that were left lying on the cutting room floor waaaay before Coca Cola got in on the act.
How do you talk about the new Xperia Z’s incredible features? Like Underwater Camera? HDR Video? Or 13mp Camera? Easy. You get the twitter community to do it for you.
We challenged fans to think of their most imaginative way to test the new Xperia Z. Our favourite tests? We turned them into animations and illustrations, and tweeted right back, in superfast time.
Our fav? Well, they won their Xperia Ztest experience for real. And a shiny new phone to capture it all on (of course).
To launch the Samsung Serif TV as a truly distinct lifestyle piece for every home, we created an experience as stylish as the product itself.
