Entertainment is changing. To compete with Netflix and streaming services, cinema needs to be simpler, slicker and more entertaining. But Odeon Cinema was stuck in the past and in a digital black hole. In fact it was easier to book a flight than book cinema tickets…

So we completely redesigned Odeons’s user experience, look and feel, and tone of voice across all their channels, from the website to a new app and even the physical cinemas.

We also tapped into the latest tech to get people’s pulses racing.